May: Navigating Branding with The Brand Doula

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Group Description

With more ways than ever to reach new clients, find community, and offer services online, it’s becoming critical that we learn how to navigate the digital space and build our brands as therapists. But what’s in a brand anyway? In this session, we will discuss the importance of building your brand, the key elements of a brand, and what to consider when deciding between DIYing or working with a professional to build your brand, website, and more.

May 31st 12:00- 1:30 pm EST

Individual:

Group Description

With more ways than ever to reach new clients, find community, and offer services online, it’s becoming critical that we learn how to navigate the digital space and build our brands as therapists. But what’s in a brand anyway? In this session, we will discuss the importance of building your brand, the key elements of a brand, and what to consider when deciding between DIYing or working with a professional to build your brand, website, and more.

May 31st 12:00- 1:30 pm EST

  • Lola Adewuya is a designer, creative strategist, and founder of The Brand Doula — a brand development studio that works with women-owned companies and leaders to bring their brilliant ideas to life. She has worked with a range of clients across many industries, including the health and wellness space. Lola specializes in bridging strategy and design to create more immersive and delightful customer experiences.

  • This group is solely for Black, Indigenous, and People of color who are in the field of mental health, counseling, & psychology. This includes LMHC, LPC, LMFT, LCSW, LMSW, Psychologists, Psychoanalysts, & clinical interns.

  • Rates are based on an anti-oppressive rate structure. Please answer the following questions to determine your rate structure. (Adapted from the Anti-Oppression resource & training alliance)

    • Are you and your family homeowners or landowners? (This question does not apply to those who are Native or Indigenous)

    • Have you attended private education institutions or do you have an advanced degree?

    • Are you able to make minimum payments on bills or credit cards?

    • Have you been able to easily access and afford health insurance for yourself and your family members?

    • Do you have zero to no debt and/or do you have disposable income?

    • Do you have a safety net composed of “financially stable” or wealthy family and friends?

    • Do you have U.S. Citizenship?

    • Does your income only support you, and not other loved ones?

    • Have you or do you expect to inherit money or property?

    • Have you (or could you have attended college and/or graduate school?

    Redistribution ($150): Yes to 7-10 questions

    Full Cost ($100): Yes to 5-7 questions

    Sustain ($75): Yes to 3-5 questions

    Solidarity ($50): Yes to 1-3 questions

    Reparations ($0): 0 Yes

    Want to seek your company’s financial support? Check out our request template to make the ask, and sign up using the organizational rate.

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